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The Rady Center


An Unprecedented Opportunity to Shelter and Support Men and Women Experiencing Homelessness in the San Diego Region

Current Center City Site

Site Redeveloped as the Rady Center

  • Redevelopment of one full-square block The Salvation Army owns in downtown San Diego
  • 200,000 square feet: Housing tower, support service buildings and existing Salvation Army Silvercrest Senior Residences
  • The Rady Center complex: 200,000 square feet including 110 beds for interim and transitional housing programs and up to 160 beds of permanent supportive and affordable housing.
  • The Rady Center also will house support services, case management, a market, a cafe, entrepreneurship opportunities for the homeless, and much more.
  • Residents will have full access to The Salvation Army’s job training programs, mentorship, rehab facilities, job placement programs, and housing specialists.
  • Impact: An estimated 7,100 homeless men and women will be sheltered at the Rady Center over the next 10 years.

Cost: $100 million to be raised from private philanthropy, government support, tax credits, and partnerships.

  • The Salvation Army (TSA) is capitalizing on the value of a whole city block it owns between 7th and 8th and E and F streets in downtown San Diego. We will partner with Wakeland Housing and Development, a leader in the development and operation of affordable housing to maximize how we can best serve people experiencing homelessness and serve people in need in the surrounding community who will also benefit from the services provided at the Rady Center.
  • The $50 million for The Salvation Army’s Interim/Transitional/ARC Bridge Housing will be financed through:
    • $30 million- TSA must raise this amount for construction. This amount will be matched dollar-for-dollar by Ernest and Evelyn Rady.
    • $11-12 million- Wakeland will secure this through new market tax credits federal, local, and state funding.
    • $7.5 million- TSA contribution of (partial) land value.
  • The $50 million for Wakeland’s permanent supportive and affordable housing will be financed through:
    • $5 million- TSA contribution of (partial) land value.
    • $45 million- Wakeland will secure this in government funding and loans.
  • The Salvation Army is leading this project with a very generous 1:1 challenge grant of up to $35 million from the Radys. The $35 million will establish a permanent endowment to sustain The Salvation Army’s homeless programs at this site for generations to come.

 

  • Your gift towards our goal of $30 million catalyzes:
    • The redevelopment of The Salvation Army city block.
    • $100 million of financial resources.
    • A $35 Million endowment from Ernest and Evelyn Rady.
  • Construction will be matched dollar-for-dollar by the Radys.
  • Your gift leverages the value of the land The Salvation Army owns to redevelop it to include permanent supportive and affordable housing.
  • Your gift helps us stay on our timeline, secure government funding, and open these much-needed shelter and services for people experiencing homelessness and those in need by summer of 2026.
  • Your gift towards our $30 million goal will trigger an additional $5 million gift from the Radys. The Salvation Army will use the entire $35 million match from the Radys for a permanent endowment to sustain the Rady Center’s programs for people experiencing homelessness.

The Salvation Army’s proven success at site redevelopment: The Rady Residence at the Salvation Army Rady Door of Hope Campus

  • A $20 million redevelopment project completed on time and underbudget.
  • 32 new units, 136 beds plus support services for families experiencing homelessness.
  • Opened in November 2020, now fully occupied and providing life-changing shelter and support for families experiencing homelessness.