How To Successfully Fundraise For Your #RedKettleReason
Thank you for creating a Red Kettle Reason fundraising page that will help feed hungry families, shelter homeless people, make Christmas bright for kids in need, and allow The Salvation Army to supply the necessities of life for people who count on us for help.
Red Kettle Reason is The Salvation Army’s Do-It-Yourself fundraising campaign which empowers do-gooders like you with an opportunity to ask your family, friends, and co-workers to support a cause near and dear to your heart. We’re so glad you chose The Salvation Army!
Since you are a vital partner and the key to a successful fundraising effort, we want to help you make the most of your Red Kettle Reason fundraiser.
Here are seven tips guaranteed to help you rock your Red Kettle fundraiser, and help those in need have a brighter Christmas.
1. Come up with a thoughtful and powerful #RedKettleReason to inspire others to give. Think about what motivates you to reach out of your comfort zone to raise money that will care for people in need. Is it because you have so much to be thankful for? Or maybe it’s because you know what it’s like to be hungry.
2. Share a link to your page with family, friends, and co-workers on social media and be sure to include stats and impact statements. For example, “Did you know that $100 can provide 42 meals?” Or, “Here’s an idea: make your coffee at home this week and donate your latte money to help shelter homeless people!”
3. Reach out to friends and community members in your circle. Email them individually and tag them on Facebook, Twitter or LinkedIn with a link to your page. Encourage them to engage in a bit of healthy competition. Challenge them to help you Do the Most Good for people in need.
4. Every few days be sure to share content via social media which demonstrates the impact of the Red Kettle Campaign and encourages your audience to donate to your campaign. There are :15 and :30 second videos about Red Kettle Reason that you can download and use. Follow us on Facebook and share our Red Kettle Reason content to help make your case.
5. In lieu of Christmas gifts (you don’t necessarily want or need!), ask your family, friends, and co-workers to give to your Red Kettle Reason campaign instead.
6. Think about something you can do for everyone who gives a certain amount or more. Can you make a thank you video to post on Facebook and tag them so they’ll feel the love? How about making pancakes on a Saturday morning for your best donors?
7. If you work for a company that’s getting into the Christmas spirit, why not suggest a Red Kettle Reason competition? Maybe you could persuade the boss to give the person who raises the most a pizza lunch party or a paid afternoon off.
Once again, thank you for your generosity - at Christmas, and throughout the year. Please visit www.redkettlereason.org to create your kettle, and start fundraising today!